PepsiCo Accelerates Regional Innovation with HQ and R&D Center in Riyadh’s KAFD
PepsiCo launches its new regional headquarters and R&D center in Riyadh’s KAFD, investing SAR 9 billion and driving innovation, jobs, and empowerment as part of Saudi Arabia’s Vision 2030.
A New Chapter in Innovation, Empowerment, and Vision-Driven Growth
PepsiCo Strengthens Its Roots in Saudi Arabia
A Strategic Move Reflecting Long-Term Confidence
RIYADH — April 22, 2025 | In a bold demonstration of long-term commitment to Saudi Arabia, PepsiCo has officially launched its new Middle East regional headquarters in King Abdullah Financial District (KAFD), Riyadh. The 2,800-square-meter facility will house more than 150 employees and oversee operations across the MENA region.
PepsiCo Chairman and CEO Ramon Laguarta praised the Kingdom’s trajectory as a center for innovation and regional leadership.
“Saudi Arabia is not only a key market for PepsiCo—it’s a partner in building the future,” Laguarta stated.
SAR 9 Billion Invested in the Kingdom
Building on Decades of Partnership
PepsiCo’s footprint in the Kingdom spans nearly 70 years. Over the past eight years, the company has invested over SAR 9 billion ($2.4 billion)—including a SAR 199 million expansion of its Dammam manufacturing facility in 2023.
- 86 active locations across Saudi Arabia
- Nearly 9,000 jobs created with franchise partners
These figures reflect a robust and expanding local presence that aligns with Saudi Arabia’s goals of economic diversification and job creation.
Riyadh’s New R&D Center: Innovation at the Core
SAR 30 Million Investment in Product Development
Coinciding with the HQ launch, PepsiCo announced a SAR 30 million ($8 million) investment to establish a cutting-edge Research & Development Center in Riyadh.
The center will feature:
- A culinary innovation lab
- An immersive sensory studio
- A focus on sustainable packaging and regional flavor profiles
This move reinforces Riyadh’s position as a regional innovation capital and supports PepsiCo’s strategy to tailor products for local and regional markets.
Championing Empowerment Through Social Programs
Housing Impact-Driven Initiatives
PepsiCo’s new HQ will also be home to two major social initiatives:
- Tamakani: Empowering Saudi women in the workforce, with over 100,000 women impacted
- MENA Innovates: A platform for youth-led innovation and sustainable development across the region
These programs are a reflection of PepsiCo’s values and are closely aligned with the objectives of Vision 2030—particularly in the areas of gender inclusion and entrepreneurial support.
A Clear Sign of Saudi Arabia’s Global Ascent
Regional HQ Movement Continues to Grow
PepsiCo joins a growing number of international companies selecting Riyadh as their regional base. The latest data shows:
- 600+ global firms now operate regional HQs in the Kingdom
- SAR 1.2 trillion in total foreign investment
- Regional HQs now contribute to 30% of the national economy
This development underscores Saudi Arabia’s emergence as a global center for investment, innovation, and leadership.
Conclusion
PepsiCo’s new headquarters and R&D center are more than just new facilities—they’re a statement of confidence in Saudi Arabia’s future. By combining investment, innovation, and social responsibility, PepsiCo is positioning itself not only as a market leader—but also as a key contributor to the Kingdom’s transformation journey.
